At the heart of Culture

 TV Commercial
 Director: Emin Ibrahimov
 Cinematographer: Rodolph Seraphine
 Production: Cinex
 Azerbaijan 2020


Step into the heart of Azerbaijan's cultural heritage, where ancient traditions and craftsmanship come alive. From intricate carpet weaving and traditional music to vibrant folk dances and centuries-old architecture, Azerbaijan’s culture is a celebration of history and artistry. Each region offers unique customs, stories, and skills passed down through generations, creating a rich tapestry that defines the nation. Embrace the spirit of Azerbaijan and discover the beauty woven into its cultural legacy.

The film was largely shot at the Heydar Aliyev Center in Baku, designed by architect Zaha Hadid. Its flowing white volumes, without a single right angle, frame the dancers: the colourful costumes of the ballet dancers stand out against the white vaults and esplanades. Natural light, softened by the building’s pale surfaces, follows the lifts and movements, all the way to the wonder on the faces of two children discovering the place.

Technical details
Camera: Arri Alexa Mini
Lenses: Zeiss Master primes

Planning a shoot? Get in touch with Rodolph Séraphine

Ballet dancers in colourful costumes performing a lift inside a white curved building – At the Heart of Culture
Ballerina in a golden costume raising her arm under a white curved roof – At the Heart of Culture
Dancers in costumes performing on a white esplanade beside a glass facade – At the Heart of Culture
Girl and boy looking up in wonder in a museum hall – At the Heart of Culture TV commercial