At the heart of Culture
TV Commercial
Director: Emin Ibrahimov
Cinematographer: Rodolph Seraphine
Production: Cinex
Azerbaijan 2020
Step into the heart of Azerbaijan's cultural heritage, where ancient traditions and craftsmanship come alive. From intricate carpet weaving and traditional music to vibrant folk dances and centuries-old architecture, Azerbaijan’s culture is a celebration of history and artistry. Each region offers unique customs, stories, and skills passed down through generations, creating a rich tapestry that defines the nation. Embrace the spirit of Azerbaijan and discover the beauty woven into its cultural legacy.
The film was largely shot at the Heydar Aliyev Center in Baku, designed by architect Zaha Hadid. Its flowing white volumes, without a single right angle, frame the dancers: the colourful costumes of the ballet dancers stand out against the white vaults and esplanades. Natural light, softened by the building’s pale surfaces, follows the lifts and movements, all the way to the wonder on the faces of two children discovering the place.
Technical details
Camera: Arri Alexa Mini
Lenses: Zeiss Master primes
Planning a shoot? Get in touch with Rodolph Séraphine


