At the heart of Craftsmanship
TV Commercial
Director: Emin Ibrahimov
Cinematographer: Rodolph Seraphine
Production: Cinex
Azerbaijan 2020
Step into the heart of Azerbaijan's cultural heritage, where ancient traditions and craftsmanship come alive. From intricate carpet weaving and traditional music to vibrant folk dances and centuries-old architecture, Azerbaijan’s culture is a celebration of history and artistry. Each region offers unique customs, stories, and skills passed down through generations, creating a rich tapestry that defines the nation. Embrace the spirit of Azerbaijan and discover the beauty woven into its cultural legacy.
A companion piece to At the Heart of Culture, At the Heart of Craftsmanship pays tribute to Azerbaijan’s traditional crafts, handed down from generation to generation: pottery, copperwork and carpet weaving.
The camera steps into the workshops, as close as possible to the craftsmen. A potter shapes a clay jar in the half-light, lit only by a window. A coppersmith works in a dark forge amid showers of sparks. In macro shots, a copper plate engraved with floral patterns and fingers chasing the metal reveal the precision of each gesture. Outside, in the shade of the trees, a craftsman works beside a pool, surrounded by carpets.
The film plays on the contrast between chiaroscuro interiors, where natural light sculpts the materials, and the incandescent glow of fire and metal.
Technical details
Camera: Arri Alexa Mini
Lenses: Zeiss Master primes
Planning a shoot? Get in touch with Rodolph Séraphine
